UFC Hall of Famer Randy Couture has inked a long term deal with Everlast, the sporting goods manufacturer announced Wednesday.
Under the partnership, Couture will exclusively sport Everlast fight shorts, gloves, training equipment and training apparel. Everlast will also be the exclusive equipment and apparel sponsor of Couture's Xtreme Couture Gyms across America.
In addition, Couture will collaborate with Everlast on a new line of MMA equipment, which is scheduled to hit stores in September.
"Our goal is to become the number one performance equipment and apparel brand within the Mixed Martial Arts space, and Randy Couture is the perfect partner for this mission. He is a living legend within the sport, and his dedication to fitness and the overall fighting community aligns perfectly with our brand ethos," Everlast CEO Neil Morton said in a statement. "Together with Randy, we will be able to bring this tremendous sport to new levels with authenticity and dedication to making the best product the sport has to offer."
"Xtreme Couture Gyms have quickly become the Mecca for training fighters," Couture said. "By entering into a partnership with Everlast, we join a proud heritage of fighting champions, and further surround our members with product to elevate their training and competition experience."
